Strategic Marketing Project ( Marketing plan for Emarates Airline) Essay

Strategic Marketing Project ( Marketing plan for Emarates Airline) - Essay Example nce in those countries which are not being served by other airlines as they have minimal connection to the global transportation network via airlines, Emirates provide services to those countries as well that lack local flag carrier. Although the aviation industry worldwide is shrinking because of strategic alliances among different airlines but Emirates continue to integrate into any kind of alliance as it still believes in serving as an independent carrier. The airline has boldly faced the allegations imposed by the alliance airlines and it is the key area of concern for the airline. It has seeked assistance from the political parties and concerned aviation policymakers to safeguard the independent carriers by making such policies that they are not deprived of serving the destinations which are dominated by the alliance airlines. Despite these allegations, Emirates has to address the issues of rising fuel prices and threat from new entrants i.e. Qatar Airways and Etihad Airways. Hence, Emirates Airline is still providing excellent service to its customers by not changing its pricing policy and still maintaining the low-cost competitive profile. Since the management of Emirates Airline is following everything strategically, the airline has more bright chances of future expansion which will enhance the quality level of the airline’s service. Emirates Airlines is one of the top-ranked and most successful airlines in the world. The largest airline started its operations from Middle East and since then it has played an inevitable role in enhancing the image of United Arab Emirates (UAE). UAE was always considered as the state which has rich supply of oil but now because of Emirates Airlines it has become the best hub for tourists. Minisri reported on Emirates Airlines that it is growing at an accelerating rate within the airline industry and is giving a tough competition to its competitors. According to Minisri, the competitors are concerned about the success of