Researching in Business Management Literature review

Researching in Business Management - Literature review Example Significant global expansion helps an organization to maximize its business profit. In addition to this organizations can attain growth in market share and can develop potential global customer base through global expansion strategy. Multinational organizations implement several different strategies in different operating countries to meet the market demand of that country. However, these multinational organizations face critical issues associated with business operation in different countries due to different cultural background, economic environment and political aspects. The Coca Cola Company has been selected for the research purpose. Following discussion will help to determine the issues that are faced by Coca Cola Company in different countries. Analysis and Discussion Global business environment is highly competitive as several leading organizations are operating within a similar industry. These organizations not only focus on primary market bases, but also used to target rest of the world. It is true that an organization can achieve significant competitive advantages through effective global expansion strategies. High profitability and high business revenue motivate several leading organizations to expand their business practices in global market place. ... They have to develop effective business strategy in order to get success in global market place. The multinational organizations generally face following issues in their business operation in different countries. Management Issues Culture of an individual generally varies from a country to another. A multinational organization has to develop different corporate and organizational policies in different countries in order to maintain effective business performance. Culture is typically a complex aspect that includes beliefs, art, knowledge, laws, attitude, behaviour, customs and other habits or capabilities acquired by an individual as a member of a particular community or a society. Therefore, it can be stated that work culture cannot be similar in each and every place around the globe. It differs from a person to another due to several cultural differences. Coca Cola is one of the leading multinational soft-drink manufacturing and distributing organization. The organization has signi ficant business operation presences in various global market places. The organization is one of the leading organizations within the industry. Coca Cola faced several issues during globalization and its global expansions. The organization was facing difficulty to develop business and corporate culture in different country due to different cultural background of employees and customers. In addition to this, there were several local organizations in these countries that already had significant brand recognition and market share growth rate. After several difficulties the management of the organization de3cides to market their product in different countries based on the demand and cultural aspect of the customers. Different slogans

Romeo and Juliet Essay Example for Free

Romeo and Juliet Essay The Montague’s and the Capulets are also holding a grudge for one another for very pointless reason. Now a day’s people all around the world hold grudges on people for very minor things. This is why Shakespeare is still relevant to today. Shakespeares idea on love in Romeo and Juliet relates a lot to today’s point of view on love. Romeo and Juliet know their families hate each other and disobey they parents just to see one another. This also relates to the 2002 movie ‘Bend it like Beckham’. Jesminder disobeys her parents and continues to do what she loves which is to play soccer. This is similar to Romeo and Juliet because the star-crossed lovers and Jesminder continue to disobey their parents. These just prove that Shakespeares plays are still relevant to today because Bend it like Beckham is a movie of this time period meaning Shakespeares play Romeo and Juliet influenced it. Loyalty is an important theme in Romeo and Juliet. Loyalty is displayed when Mercutio (Romeo’s best friend) to a blow for Romeo. Loyalty is still a very important aspect to today, as friends and family would do anything to keep one another alive. A great example of loyalty is John Marsden’s novel ‘Tomorrow When the War Began’. In the part where Lee was shot in the leg, Robyn could’ve left Lee to die and save her own life instead she helped lee. Robyn put her life on the line to save a friend. This is a great example of loyalty as it targets the young children of this generation. Shakespeare’s play Romeo and Juliet is still relevant to today. To conclude, Shakespeares plays are still relevant today because they deal with issues and themes that are still relevant today. Shakespeare has used Pointless fights and grudges, Love and loyalty as main points in his play Romeo and Juliet and all these ideas transcends across time.

What Is Home Depot Commerce Essay

What Is Home Depot Commerce Essay Home Depot is the largest home center chain operating in 2,244 stores throughout the U.S., Mexico, Canada, and  China. Home Depot is considered to be the largest retailer of home improved goods, construction  products and services in the world. It  was founded by Bernie Marcus and Arthur Blank in Atlanta in 1979. The Home Depots proposition was to build home-improvement  warehouses, larger than any of their competitors facilities. The store inventory consists of about 40,000 different kinds of building materials, home improvement supplies, appliances and lawn and garden products for the needs of various projects. The Home Depot stores are always equipped with goods that are confined to a small area to match that areas specific market needs. www.homedepot.com is ranked on position 418 within .com and has 5,399 back links. The Site was launched at Tuesday, 04 August 1992. ORGANIZATION STRUCTURE BUSINESS MODEL Homedepot.com follows the B2C i.e. Business to consumer model. In B2C transactions, online transactions are made between businesses and individual consumers. B2C E-Commerce involves electronic retailing or e-tailing. At homedepot.com customers can browse catalogs when they want, place an order and the product of service will be delivered directly to them.  It is an online version of the store where customers can shop any hour of day and night without leaving their home and office. The revenue model followed by homedepot.com is sales of goods. Within the e-tailer the type of model used by homedepot.com is Clicks and bricks. It is a business strategy or  business model  in  e-commerce  by which homedepot attempts to integrate both online and physical presences. This model makes it far easier for a homedepot.com to establish an online presence than it is for a start-up company to employ a successful pure dot.com strategy. By using this model homedepot developed certain advantages, such as: Leveraging their  core competency. Multiplying existing  supplier networks distribution channels. A lower cost of capital. THE MARKETPLACE The Home Depot has more than 1950 places across the United States, China, Canada and Mexico.  Home depot stores have an average area of about 105,000 square feet and around 23,000 square feet of area outside of greenery. Inventory consists of different kinds of building materials, home improvement supplies, appliances and lawn and garden products for all of your project needs. The Home Depots retail stores offer skilled customers, like person who can repair and remodel particular services. Through committed service provider desks in more than 1,900 stores, skilled customers have right to use the loyalty programs, a pro bid room to handle large customer orders with volume discounts, directship programs, credit programs and other specialty sales initiatives. Home Depot operates under four different business segments: MARKET STRATEGY The strategic factors that helped in the growth and popularity of home depot are related to quality of product, its price, advertising for the products, store capacity, competitors, and customers independency and happiness. Good quality products are offered by Home Depot like garden supplies, lawn installation services home improvement products, for these products are offered too. Home Depot introduced a trial product store format that presented approx. 32,000 more square feet of selling area, due to which the selection of products and services broadened, also it provided with a more appropriate layout than the long-established stores. Collection of complementary product categories via stores that were designed based on a design centre, which facilitated Home Depot in storing more than 40k products in a year. New stores were brought closer to existing ones by Home Depot via a clustering strategy. An advantage was created by following this strategy via increasing the blockage of entry to competitors reducing rush in the current stores. This strategy also permitted the organisation to enlarge its advertising distribution expenses along a greater store area. Customer Cultivation is regarded as one of the prime strategies implemented by Home Depot. It is the consequence of the prerequisite of elevated qualified and in-store clinics, supportive, professional clinics and employees. An additional approach is centering on widespread announcement. Two years ago, Home Depot spent 895 million dollars on advertisements which accounts for 9.5 % more than its 2007 spending of 817 million dollars. Widespread advertisements provided Home Depot with a personal potential not in favor of remaining companies in the same industry. CUSTOMER VALUE PROPOSITION Customer value proposition  consists of the sum total of benefits which the firm   promises a  customer  will receive in return for the customers associated payment. Customer value proposition is specifically targeted to attract new potential customers instead of employees, partners or supplies.  It is a statement that is designed to convince customers that one particular product or service will add more value or better solve a problem than others in its competitive set. home depot provides a broad selection of quality products and services. Home Depot has the widest range of products, which are rated below rival market. They hire trades professionals so that the customer gets expert advice. Because of the technical support and better customer service the store has shown results which are unmatched in the business. As it is said, it is the good incident that brings the customer once more and its the word of mouth that brings other new customers, hence, customer satisfaction is one of the most important policy followed by company. Home depot selects very customer friendly oriented people. To improve the customer experience following steps is taken up by the company: Stores are getting modernize so that the perception of home depot is improved before the customer. In order to improve the customer service, a 24 hour hotline is being introduced. In order to improve customer service at Home Depot stores a new employee incentive program has been developed. REVENUE MODEL Estimated 20,068,000 visits over last 30 days. This Google Page Rank 7/10 website has a Traffic Estimate rank of 288.   homedepot.com is worth  $3,759,165. This makes homedepot.com the  93  most valuable site on Stimator.com. Home Depots first quarter  in 2010 is $725 million, up from $514 million a year earlier. Net sales  for the period  increased 4.3%  to $16.9 billion. Similar store sales increased 4.8%  company-wide for the period. COMPETITORS In the home improvement industry the main competitor of home depot  is  Lowes Companies (LOW). Home Depot leads in terms of sales revenue which is $66.2 billion and that of Lowes is $47.2 billion. Other competitors of home depot are Home Improvement Stores, Sears, Menard Inc., True Value Company.   Home Depot also faces competition from smaller independent stores. Builders First Source (BLDR), a company that manufactures structural and related building products for new construction. The advantage which Home Depot has against the smaller competitors is that in case of an economic downfall, it will be prevailing and thus taking back the old customers which were attracted to these small competitors earlier. C:UserscompaqDesktopmenard.jpg C:UserscompaqDesktoplowes.jpg COMPARITIVE ADVANTAGE Home Depot is financially better placed than Sears and Lowes. Home Depot maintains its strong price positioning and improves customer service and product quality.  Ã‚  Ã‚  Because of this reason home depot enjoys a competitive edge over Sears and lowes. The second competitive advantage for home depot is Menards products are perceived to be lower in quality than those of Home Depot even when the price for both are similar.  Ã‚  For the Quality of the products that it carries, Menards should not want to increase the price of its products. Another property that gives homedepot the competitive edge is differentiation. Home Depot has product differentiation as well as image differentiation. This provides a competitive edge over both Lowes and Sears. The Home Depot has essentially identified its two main market segments: The do-it-yourself (DIY) home improvement consumer and The professional business customer. CONCLUSION We have seen that how a b2c site (homedepot.com) operates. What is the business model behind the operation of home depot? It has helped customer to do shopping for the desired product by sitting at home/office and making payment on delivery by credit/debit card. The home depot is the market leader in the segment of home improvement retailing, much ahead of its competitors. The main reason of its competitive advantage is good quality, lowest prices and customer satisfaction. APPENDIX TABLE 1 DIRECT COMPETITOR COMPARISON homedepot Low PVT1 PVT2 Industry Market Cap: 47.47B 30.17B N/A N/A 30.17B Employees: 193,370 166,000 40,3001 3,0002 166.00K Quarterly Rev Growth 4.30% 4.70% N/A N/A 2.90% Revenue 66.86B 47.78B 7.90B1 2.01B2 47.78B Gross Margin 33.75% 34.80% N/A N/A 34.80% EBITDA 6.73B 4.98B N/A N/A 4.98B Operating Margin 7.38% 6.81% N/A N/A 7.47% Net Income 2.83B 1.78B N/A 64.20M2 N/A LOW  = Lowes Companies Inc. Pvt1  =  Menard, Inc.  (privately held) Pvt2  =  True Value Company  (privately held) Industry  = Home Improvement Stores 1  =  As of 2009  Ã‚  2  =  As of 2008  Ã‚   TABLE 2: Comparison of Major Warehouse Format Home Centers Store Attributes Attribute/Company HomeDepot HechingerHQ Builders SquareHomebase Store Count 174 30 144 73 Square Feet/Unit(000) 94 86 84 113 Sales/Square Foot $348.00 $224.00 $171.80 $169.90 FIG1 DAILY TRAFFIC TREND FOR homedepot.com FIG2 UNIQUE VISITORS FOR homedepot.com

Holden Caulfield: Typical American Teenager Essay -- Catcher in the Ry

It is difficult to really define American teenagers, but they’re seen as confused and without any real identity age wise. Although not as prominent as in the 20th century, teenagers have to deal with a misleading phoniness in society today. The teenage years are when a person really decides (or has a decision forced on them) how their views will develop, such as living with optimism or pessimism. Because of pressure from media, peers and parents, teenagers either try to grow up too quickly or simply refuse and get left behind. All of these characteristics are related to Holden Caulfield in various ways. Even just on the surface, Holden is a typical teenager, with his low self esteem and bad language. Therefore, based on what it means to be an American teenager, The Catcher in the Rye by JD Salinger is supposed to be the picture of a typical teenage experience. Generally, the American teenager has enough to be confused with in his own life but society’s phoniness can greatly add to that uncertainty. Most of a person’s adult behaviors are learned in the teenage years, but with people such as politicians being â€Å"phony,† teenagers are getting more upset and confused by the appropriate way to act. If they see people in these kinds of powerful positions lying and embezzling, what would they assume to do other than imitate that behavior? That’s why there is a lot of teenage crime in this country- the crimes of â€Å"phonies† in prominent standing that, to some extent, are endorsing these bad and sometimes ilicit activities. In Holden Caulfield’s case, he lets phoniness run his entire life. The biggest insult he can give something is that of â€Å"phony,† and he stops doing things he would like to do, not wanting to be perceived as a ph... ...t from his own parents. They keep sending him to private schools away from home and that’s forcing him to grow up because there’s nobody else to rely on really. That is the case with most teenagers like Holden, they try to grow up too quickly and miss some potentially great childhood moments. In conclusion, The Catcher in the Rye is a picture of a typical teenage experience because Holden is confused and without any real identity. He has strong views, like most teenagers, on phoniness, view of life and growing up. Holden is a typical American teenager, maybe a little less fortunate than some others, having to fend for himself, really. Nonetheless, nearly all teenagers go through a time in their lives that is emotionally like that of Holden Caulfield. Work Cited Salinger, JD. The Catcher in the Rye. Boston, Mass: Little, Brown and Company, 1951

Korea Essay -- essays research papers

Korea What distinguishing factors help explain the rapid economic growth experienced by the South Korean economy over the past four decades? As the South Korean economy has reached a more mature stage of its economic growth, what are the evolving challenges it has had to face? What are its prospects of continued economic success in the increasingly globalised world economy? The rapid growth and development in the newly industrialising economies (NIE’s) in recent decades has been nothing short of spectacular. Now among the world’s most dynamic industrialised economies, the NIE’s of Singapore, Taiwan Hong Kong, and South Korea which will be the focus, stand as perhaps the best examples of successful economic development. The economic development of South Korea, which has been among the most rapid in the world is typical of the ‘miracle’ that is the NIEs. Korea has come far since the days it was ‘a nation of hungry rice farmers’, by pursuing an industrialisation-led development commitment since 1961, which has since produced annual GDP growth of 8.4% per annum, second only to China. The success of South Korea, has been identified by a number of factors including the shift away from import substitution strategies towards export orientated industrialisation, and the effective managing of the economy and authoritarian rule adopted by the government in order to accelerate the pace of capital accumulation, technical progress and structural change to produce economic growth beyond what could possibly occur in a free market economy. NIEs, South Korea, are now recognised as ‘export machines’ boasting some of the highest trade/GDP ratios in the world. International economic relations began in 1964 with the recognition of these limitation of the domestic market and the ineffectiveness of pursuing substitution industrialisation strategies. As part of its new strategy for export expansion the South Korean government introduced new measures which included the devaluation of the won, which improved the competitiveness of its exports and introduced incentives designed to channel resources into export-orientated industries. Exporters were also supported by direct cash payments, permission to retain foreign exchange earnings for the purchase of imports, and the exemption from virtually all import controls and tariffs. The government in consultation with firms, set up ex... ... favourable, but the high rate of success from the growth performance in the 1980’s will be difficult to replicate. The next phase of the Asian miracle that will involve China emerging as the world’s largest economy within 10 years and the re-emerging Japanese economy will provide substantial benefits for the Korean economy. Some important strengths of the economy include: a well educated and motivated workforce, a growing level of R&D, continued rates of high savings, greater regional trade links and potential for domestic growth through increased infrastructure investment, housing and personal consumption. In summation, South Korea is an economy which initially through selective government intervention and now through domestic and international reforms, sped to economic might. Although there are many challenges in the longer term making South Korea’s future uncertain, (including the reunification with the ailing, unstable North) the fact South Korea has come so far argues well for the future. If South Korea can make the necessary changes to its economy to become a sustained industrialised nation then it will certainly take its place as an economic leader in the near future.

The Magic Of Queen Essay examples -- Music

Do you ever wonder what an arduous task it is to listen to the music and understand the complexity of it? Just as Walker Percy implies in his essay "The Loss of the Creature," people generally tend to divide into two categories when it comes to viewing the issues of life. We have the "common" individuals who notice the complexity of the matters, but who interpret it in superficial ways, and we have the "complex" individuals who tear through the outer layer and look to find the answers to their questions (Percy . It was not until I remembered an event which took place a few years ago, that I started to apply this simple-sounding division to a process of enjoying the splendor of music. I was sixteen at the time, tired of the difficulty of life, and the monotony of the gray colored everyday existence. Being trapped in the middle of the teenage years seems trivial, and somewhat insignificant now that I understand that the infamous "struggle" is in fact something which makes life worth living. Nevertheless, at the time of my sweet sixteen I was dissatisfied with the organized routine of my life, and seriously broken-hearted. I remember aimlessly wandering the streets one rainy evening. I never imagined that the weak sound coming from an open window of an apartment complex, and desperately trying to tear its way through the curtain of rain would, in fact, later become my ultimate discovery of the real meaning of music. I stood in the pouring rain mesmerized by something that touched my soul, after tearing through the layer of    "normality." It was a rock song. Rock, but different in some way – a mixture of ethereal mysticism, magic and strength. It was for the first time that I started looking for complexity in music, not only for... ...e, needed to go on in the hearts of those who loved his music. "My soul is painted like the wings of butterflies," Freddie sang. This is exactly the portrait he left in the minds of his fans. He transferred me into the world of magic and fairytales, and this is what almost everyone of us needs from time to time. A break from reality and real life. Things like that help us all retain sanity on the little stranded islands of loneliness, in the sea of people, worries, and everyday problems. Until I arrive on the sandy beach, with a precious disc tucked under my arm, wish me luck†¦ Work Cited Marcus, Greil, eds. Stranded: Rock and Roll for a Desert Island. New York: Da Capo Press, 1996. Dean, Ken. Queen. Krakow: Wydawnictwo "Rock-Serwis", 1992. Percy, Walker. "The Loss of the Creature." The Message in the Bottle. New York: Farrar, Straus and Giroux, 1975: 46-63. The Magic Of Queen Essay examples -- Music Do you ever wonder what an arduous task it is to listen to the music and understand the complexity of it? Just as Walker Percy implies in his essay "The Loss of the Creature," people generally tend to divide into two categories when it comes to viewing the issues of life. We have the "common" individuals who notice the complexity of the matters, but who interpret it in superficial ways, and we have the "complex" individuals who tear through the outer layer and look to find the answers to their questions (Percy . It was not until I remembered an event which took place a few years ago, that I started to apply this simple-sounding division to a process of enjoying the splendor of music. I was sixteen at the time, tired of the difficulty of life, and the monotony of the gray colored everyday existence. Being trapped in the middle of the teenage years seems trivial, and somewhat insignificant now that I understand that the infamous "struggle" is in fact something which makes life worth living. Nevertheless, at the time of my sweet sixteen I was dissatisfied with the organized routine of my life, and seriously broken-hearted. I remember aimlessly wandering the streets one rainy evening. I never imagined that the weak sound coming from an open window of an apartment complex, and desperately trying to tear its way through the curtain of rain would, in fact, later become my ultimate discovery of the real meaning of music. I stood in the pouring rain mesmerized by something that touched my soul, after tearing through the layer of    "normality." It was a rock song. Rock, but different in some way – a mixture of ethereal mysticism, magic and strength. It was for the first time that I started looking for complexity in music, not only for... ...e, needed to go on in the hearts of those who loved his music. "My soul is painted like the wings of butterflies," Freddie sang. This is exactly the portrait he left in the minds of his fans. He transferred me into the world of magic and fairytales, and this is what almost everyone of us needs from time to time. A break from reality and real life. Things like that help us all retain sanity on the little stranded islands of loneliness, in the sea of people, worries, and everyday problems. Until I arrive on the sandy beach, with a precious disc tucked under my arm, wish me luck†¦ Work Cited Marcus, Greil, eds. Stranded: Rock and Roll for a Desert Island. New York: Da Capo Press, 1996. Dean, Ken. Queen. Krakow: Wydawnictwo "Rock-Serwis", 1992. Percy, Walker. "The Loss of the Creature." The Message in the Bottle. New York: Farrar, Straus and Giroux, 1975: 46-63.

Paul Ricoeur’s Philosophy and Theology. Essay

Paul Ricoeur was born to a devout Protestant family and grew up with his aunt since he was two years of age. Because his mother died and his father was killed during the World War I, he grew up as an orphan in a small remuneration afforded to him by the government as a war orphan. He was a bookish and an exceptional student during his time; his family’s influence brought him up with Protestant faith. He studied philosophy at Sourbonne and got influence from Gabriel Marcel. During World War I, he served the French army in 1939, became prisoner of war in Germany for five years. During his stay at the camp, he met other intellectuals like Mikel Dufrenne and read a lot about Karl Jaspers who was to have a great influence on him. After the war, he continued his studies and in 1950, he received his doctorate degree. He was given opportunity to work as the Chair of General Philosophy in his alma mater in 1956; from there he began his work as a prolific writer sharing his philosophy and theology. Throughout his life, he was known and respected as one of the most impressive philosophers of the 20th century. Every event in his life has contributed to what he believed in. His Christian belief was influenced by his family; his philosophical view was influences of people he met, he talk, and read. He is a well-known Christian philosopher yet, his writings were appreciated by both non-Christian and Christian. Paul’s Ricoeur’s Philosophy Ricoeur’s philosophical is central to the meaning of life and self. Recoeur’s philosophy is based on the two questions about the self. These questions answers are about the identity of the self and how should it live. Recoeur viewed self hood as inter-subjective capacity for agency and self self-ascription, and anybody can acquire. It means that self as an agency, and self-ascription. However, in his exploration of the issue, he discussed the philosophical thinking in five aspects namely: hermeneutic philosophy, post-Hegelian-Kantian methodology, narrative theory, philosophy of the self, and a moral-political philosophy. Hermeneutics is defined as a system through which a certain belief is interpreted using a specific theory and method for interpretation. Paul’s hermeneutics philosophy according to Paul Ricceur and Richard Keamey is of twofold source of reflection: the hermeneutics of testimony and the hermeneutics of the self. In their explanation, Paul had come up with a thesis, which concludes that testimony must give something to be interpreted as in history, and this testimony will be the object of interpretation. The hermeneutics of self on the other hand pertains to the role in which attestation has to play. David Kaplan in his article explained that hermeneutics for Ricoeur is interpretation of knowledge through its signs, symbols, and texts; it is interpretation of human works and actions. The Post-Hegelian Kantian philosophy on the other hand, is mediation for Ricoeur in such a way that it is combining two different views. Ricoeur accepted Kant’s claim that ideas of morality and history is understandable, and that it has universal validity because of its theoretical and practical reasons. Hegel on the other hand, viewed evil in the world as the â€Å"cunning of reason† as helpful for man in realizing a reality. Thus, post-Hegelian Kantian means that expectation is a hope for a humanity belonging to a history, which as a whole is a collective singular. This vision of history is the foundation of ethics and laws in Kant. This implies that Ricoeur acknowledges the concept of totality as long as its scope of reflection is limited to universal rationality (or history). He is actually recognizing that any differences could be regarded as related as in plurality of voices (or idea) yet, reasons behind could be recognized when philosophy tries to find it. Ricoeur’s thesis in Time and Narrative presents that human experience and narration exist. Through hermeneutics, one can easily interpret human experience because it has narration or plot. Narration theory therefore, is telling, writing, and understanding of fictional stories, as Kaplan explained. Narration or plot according to Wall, Schweiker and Hall is an integration of philosophy of action and philosophy of language into a synthesis. By means of this integration, a production of narration is come alive through voluntary and involuntary human actions, its symbolic language, and conflicts, which are to be interpreted through hermeneutics methods linking the time and history. The Philosophy of Self or Philosophy of subjectivity is an attempt anyone can do to elucidate the meaning of man’s existence. Ricceur and Kearney explicate Ricoeur’s hermeneutics of self into the sovereign self and the destructive self. The sovereign self according to them represents the idea in its meaning in the modern philosophy, which pervades modern culture and develops the self-image of people in the modern society. The deconstructive self on the other hand presents self as pure extensionless, consciousness, already established in being. Self therefore has the capability of combining knowledge, and it is vulnerable for it seeks certainty and security. At this point, will and reason are very important to human for they are the instruments for self-preservation and self-advancement. Signs and symbols and human experience are essential for man to interpret the meaning of their existence. Moral Philosophy for Ricoeur emphasizes that human being is capable of affirming the limits of one’s own moral perspective and embracing God’s critical transformative power. Being a Bible believer, he believed that everyone has moral responsibility, which accounts directly to moral value. Wall Schweiker and Hall noted that these moral values could be deeply explored from distinctive theological and hermeneutical perspective as what Ricoeur tried to point out. The issue of moral thought or moral responsibility in the study of Ricoeur’s philosophy offers important remedy to present ethical situations or problems. Moral ethics is an expression of human capability though fallible man yet has the ability to embody moral values through the power of God by simply being humble enough to acknowledge weaknesses. Paul Ricoeur’s Theology According to Julisn F. Woods, Paul Recoeur approaches theology by asking questions such as: â€Å"Where is freedom? Or does le coincide with the discovery and understanding of an inner necessity deeper than choice and kind of autonomy? In a word, does the highest degree of freedom consist in the surging up of an absolute power of choosing or in the love fate? † These questions prelude Ricoeur’s ethical approach and hermeneutical approach to theology. Recoeur consider theology and philosophy to be distinct in terms of their contents. He sees theology as hermeneutical, which provides cross-disciplinary, cross-traditional conversational quest for truth. Recoeur was particularly interested in Biblical exegeses and has written an essay in collaboration with other New Testament scholars. He adopted Boltmanian tradition engaging in historical criticism while also affirming the breadth of Biblical genres. In the essay entitled â€Å"Ethics and Considerations on the Golden Rule† Recoeur cited that Christian Ethics or communal ethics in religious perspectives, as he calls it, consist in the tension between unilateral love and bilateral justice, and in mutual interpretation of each of these in terms of the other. According to Mark Wallace, Recoeur’s religious thought that as one attempts to interpret the Bible, it actually begins with the risk of understanding biblical language including symbols and signs. Recoeur himself stated that interpretation of the Bible should be in accordance with testimonies of the witnesses particularly the Jewish community. He regarded that the Christian message is meaningful and is worthy of consideration, and that examining it will it self very fully. For Ricoeur, the God of the Bible cannot be theoretically proven as a staple of reason or as a fact alongside other facts in our empirical experience. He believes that Gods existence cannot be proven by any natural theology that necessitates thought or the knowledge of empirical objects. Wallace pointed out that Recoeur relies on signs, not on proofs in interpretation of the language. Recoeur believed that pertaining to scripture language it relies on the signs and traces of a reality testified to at the horizon of philosophical reflection that demands to be interpreted and understood. In the argument of language interpretations, Ricoeur balances it against the possibility of error in the testimony of the witnessing community and regard it a risk that would result in false testimony. Wallace noted that the risk must be taken because the stakes are so high. Therefore, Ricoeur believed in the truthfulness of the Bible being the ultimate source of God’s words. Interpretation of it should undergo hermeneutical approach based on history by knowing underlying concepts suggested in symbols, signs and text. For Ricoeur, the stakes is the possibility of Biblical language being a faithful trace of God’s presence in the Jewish and Christian communities. He believed that the knowledge of the absolute is never given in an absolute sense but only relative to the contingent and fallible signs that the divine life gives of itself in its generosity. Ricoeur agreed that religion deals with man’s ultimate concern and that the New Testament calls to be Christ like, is the counterpart of the mandated self of the Hebrew Bible.